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Demand for climate-damaging SUVs is higher when people are exposed to advertising – ‘green’ transport messages make no difference

Demand for climate-damaging SUVs is higher when people are exposed to advertising – ‘green’ transport messages make no difference

by Andrew Simms | 10 December 2021 | Badvertising, Blog

A ground breaking new study reveals that demand for climate-damaging SUVs is higher when people are exposed to advertising and that even the small number of messages encouraging ‘greener’ transport appear to get drowned out by the car adverts. The new primary research...
How to increase the chances of success at COP26

How to increase the chances of success at COP26

by David Boyle | 28 October 2021 | Badvertising, Blog

So that was the budget then – and, bizarrely, on the eve of a hugely important climate conference, UK chancellor Rishi Sunak has announced billions in road spending, cuts to taxes on polluting domestic flights and has cancelled long-delayed fuel duty...
How advertisers got people shopping in two-tonne trucks

How advertisers got people shopping in two-tonne trucks

by Andrew Simms | 7 April 2021 | Badvertising, Blog

New study shows three quarters of ‘off road’ SUVs sold in towns and cities and calls on ad agencies to drop polluters We are far less in control of the things that we buy, such as cars, than we think. In a new study, Mindgames on wheels we show how marketing created...
Badvertising – stop adverts fuelling the climate emergency

Badvertising – stop adverts fuelling the climate emergency

by Andrew Simms | 3 August 2020 | Badvertising, Projects

‘Badvertising’ is a new campaign to stop adverts fuelling the climate emergency. This includes ads for cars, airline flights and fossil fuels. We ended tobacco advertising when we understood the harm done by smoking. Now we know the damage done by fossil...

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